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Greg admits that it’s a tough business model, but he’s seen that’s what people want.

“You can imagine having a shop on Rodeo Drive where you turn away 90% of people who knock on the door, but that’s the nature of the beast,” he said.

We’re open to every race, color, creed, religion, and ethnicity,” he said. “But people use Beautiful People for many different reasons. “If you’re going to be on a mainstream dating site, you’ll be getting emails from people you’re just not interested in because you’re not attracted to them,” Greg said.

“Wouldn’t you rather be on a site where everyone is attractive?

What’s considered attractive to one person or in one culture might not be considered attractive to another person or in another culture.

For example, British women on Beautiful People tend to vote for men who are more rough around the edges, while American women like men who are more polished.

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“It’s based on a fundamental principle of human nature — and that is we all, at least initially, want to be with someone who we find attractive,” said Greg Hodge, Managing Director of Beautiful People.

“If the online dating market was a nightclub, Beautiful People would be the VIP room,” Greg said. To get accepted onto the site permanently, singles sign up and put up a picture and some basic profile information.

Then, over a 48-hour period, they’re voted on by existing members of the opposite sex.

Japanese men are drawn toward the girl-next-door look, but American men like women who are more racy.

And Beautiful People takes that into consideration with its voting system, so if you’re an American and you’re being voted on by fellow Americans, those votes are more heavily weighted than if you were being voted on by a Canadian and so on.