Applause found that, in general, the most popular US dating apps trailed other apps in quality by 23 points (out of 100).
"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
A recent report issued by the New York Times weighs in explaining why numbers and formulas are unlikely to help forge the perfect couple.
Hang on a minute, wasn't online dating designed to reduce the complexities of finding a partner in the first place?
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.