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About half (49%) had been on no more than one date in the previous three months.

These findings emerge from a national survey conducted last fall by the Pew Internet & American Life Project looking at the place of online dating in the larger picture of relationships in America.

Emoji are your friend, but only if you're a woman: "Men shouldn't be using emoji at all," Davis said.

"If they use a smiley face in a message, their response rate drops 66 percent." Ouch, what gives?

Get offline ASAP: Many people like the idea of online dating in theory but don't find success because they never meet people face-to-face.

Which is why Mc Cann likes the sense of urgency that location-based apps like Tinder present to users.

I hate to disappoint the masses, but I have to say: I had a pretty good time. (Jacklyn Collier)Be genuine: Look at a dater's profile and write to them about something specific, so they know that you're not just randomly throwing out opening lines to every single person that is on the app, Mc Cann suggests.

"If they say they're a foodie, hit them with 'so I see you're a foodie, what's the best Mexican restaurant in town? Give them something to work with: Starting a conversation with a question works best. ," which puts the pressure on the other person to come up with something to talk about.

"For women, when they use emoji, it comes across as being warmer."Davis, however, warns women to avoid use of flowers, hearts or any emoji that seem lovey-dovey.

Encourage a match to answer by feeding them material."You can say something like 'Katy Perry or Taylor Swift?

' or a cute opening line with two choices that kind of gives you a little idea of who they are," Mc Cann said.

If dating is a game, online dating is a game of strategy.

Message someone "hey," and you'll probably be ignored.

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