people who are single look to start afresh after a month of socialising and family get-togethers in December (who has time to find a soul-mate when there’s office Kris Kringle presents to buy?
) Come January, ads for the some of the biggest global dating service brands gradually replace those Guinness ‘White Christmas’ TV spots, while the same companies bombard news outlets with press releases aimed at steering casual daters onto the internet.
“Now, there are a lot of mixed emotions people might have about the online thing, but certainly there’s no substitute for face-to-face contact and that emotional connection.
Casual users are allowed scroll through several pages of profile before being told they must sign up to continue using the site.
The tactic has paid off over the years — the site has a huge number of Irish users (a random search for 29-year-old women within ten miles of Wexford throws up 152 accounts, for instance — not entirely scientific, but it certainly indicates the popularity of the service).
“So far as I know we’re the only service to have the policy that we only offer membership to people if we think they’re suitable and that there’s a high likelihood we’ll find a match — so for some people that might be a big plus.
“We also maintain a 50-50 balance of membership, something most agencies cannot do — and it’s difficult to do too.