The domain name was registered by a company in December 2005, and a little over a year later You Porn Mobile was promoting mobile porn as well.The site was owned by Mid Stream Media International N.The site's database was accessed and temporarily shut down by Turkish hackers in February 2008.

Because Porn 2.0 services have, so far, been free of charge to users, the only source of revenue for these sites is from advertising placement.Alternatively to social media sites are free user-generated collections of pornographic material that finance their server costs by displaying advertisement, thus allowing them to share their content as an alternative strategy to the social media sites.There are other forms of Porn 2.0, which do not involve user-generated video content.Thus there is an ever-growing amount of free images and videos made available and shared through social media like Tumblr, Twitter and Stumbleupon.This therefore creates a whole new accessibility for pornographic material.