Clothing manufacturers, importers and distributors had half a year’s notice, and businesses that don’t comply could face a 0,000 fine or even closure.“Being 1.73m and weighing 69kg makes it impossible to buy a pair of jeans in Buenos Aires. Either buying tight pants and stretching them for two weeks until you show yourself out in the real world, or buy in less trendy brands that usually have larger sizes.”“It’s very arbitrary how they do the sizes,” Bello added.
“It doesn’t correspond to real people so they change their bodies to fit the clothes.” The ALUBA founder said the benefit of the law is the consciousness it raises about Argentina’s obsession with thinness.
“Some people are weaker and some are stronger than others,” said ALUBA psychologist Ricardo de Leon.
“Usually people [with an eating disorder] have think life is too difficult so this is a coping mechanism.”Family dynamics play a pivotal role, Bello added.
The message that appears on the screen before the end of the commercial reads: ‘No wonder our perception of beauty is so distorted’.
Anorexia nervosa and bulimia are the two most common types of eating disorders.
Symptoms of anorexia nervosa include a relentless pursuit to be thin and unnatural eating behaviours such as deliberate self-starvation, according to the National Institute for Mental Health.
Bulimia nervosa is characterised by binging followed by purging – usually vomiting, fasting, excessive exercise or intake of diuretics.
Paus’ binge anorexia, which is characterised by restrictive eating followed by vomiting, started in 2002 after her mother passed away from a malignant brain tumour.
Paus soon experienced depression and panic attacks.